January 2018

Habitat for Humanity and the Mixed Income Housing Market in Charlottesville

Matthew Ericson

This case addresses how the nonprofit, Habitat for Humanity, handled commercialization through mixed-revenue, mixed-income programming in Charlottesville, Virginia, USA. Four elements contributed to the successful adoption of mixed-revenue practices in the organization: the organization’s prior business model; its relationship with the private sector; its programming; and its ethos.